Lightning Talk: Launching a B2B Mobile App

Location: Main Stage
Date: Mon, April 20
Time: 1:10 PM - 1:20 PM
Business managers crave mobility as much as consumers do. A whole new market of "apps as a service " such as Slack and Evernote are lighting up the app marketplace. 

Control is a management platform for the payments industry, providing iOS and Android apps for payment platforms such as Stripe and Paymill. Control launched with a mobile first strategy, and along the way we have acquired deep insights into:

- What makes apps sticky and what features increase daily active usage 
- Billing mechanics for "apps as a service"
- Optimization for the app marketplace 
- Best user acquisition strategies for apps 
- The future of business apps