Workshop: Building an App Customers Love: How Engagement & Loyalty Drive Customer Life Time Value

Location: Stage 2
Date: Mon, April 20
Time: 9:30 AM - 9:55 AM

We often hear about the cost to acquire a customer, but what is the cost of losing a mobile customer? Or what are the cost savings of retaining and engaging a loyal mobile customer? In this fireside chat, Apptentive CEO Robi Ganguly and Viggle Head of Marketing Clyde Lee will share a few of the successes they’ve had in designing highly profitable and loved apps, and the lessons developers can take from these anecdotes. Robi and Clyde will discuss what it means to approach development through the lens of the customer experience, and how this can lead to increased customer engagement, loyalty, and retention and foster happier, more profitable customers. #PeopleNotUsers.