Workshop: The Importance of APIs in the Local Mobile Search Ecosystem

Location: Stage 2
Date: Mon, April 20
Time: 10:00 AM - 10:20 AM
Easy access to better quality, relevant content certainly remains a challenge in the current Local Search market. Wide scale proliferation of content sources and lack of consistent controls in the ecosystem places developers at risk of not having the most up-to-date, relevant content. This session highlights how APIs are helping to enable managed exchange of content and therefore allowing developers to build more valuable solutions.