Before founding appFigures with his brother, Oz, Ariel and Oz ran an interactive agency responsible for the creation of web-based video games for leading brands. In late 2008, they found app development was a huge potential for new business growth. Because the industry lacked business intelligence tools at that time, Ariel and Oz built what they needed – an app store intelligence platform. In 2009, appFigures was launched and later that year, Ariel moved all of his focus to appFigures.
Ariel has been building platforms and turning them into companies since graduating high school in 2002. appFigures is the 9th start-up founded with his brother, and he’s been CEO for all companies.