Ray Pun, Strategic Marketing Manager for Mobile Solutions, Adobe – Digital Marketing Business
As the strategic marketing lead for Mobile Marketing Solutions across the Adobe Marketing Cloud, Ray is responsible for evangelizing solutions that help marketers create, manage, analyze and optimize their mobile channels and tactics. He works closely with clients across industries including retail, media/entertainment, financial services and technology to understand their mobile marketing strategy and to provide clear guidance for optimizing mobile engagement, conversion, and monetization. Ray is a frequent blogger and recently launched Adobe Mobile services, which provides a series of app-centric capabilities including a new user interface for mobile teams, app experience targeting based on GPS location, and audience testing to deliver optimized experiences.
Prior to Adobe, Ray led the product strategy for mobile analytics at Qualcomm’s Internet Services Division. He was responsible for the product marketing and product management of mobile content delivery solutions in North America and Asia Pacific regions, and partnered with leading mobile operators including Verizon, AT&T, KT, Tata, and Telstra